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Meaningful Engagement: The Fred Factor(s)

A View of Engagement - Fred 1.0

Nine years ago, bestselling author and business consultant Mark Sanborn introduced the world to "The Fred Factor" - a book - with a focus on delivering extraordinary service in simple, yet, remarkable ways. Fred’s story inspired millions. Companies and even entire cities were inspired to turn the ordinary into the extraordinary each day.



We’ve all encountered people like Fred. In this writing, Sanborn illuminates the simple steps each of us can take to transform our own lives from the ordinary into the extraordinary. 

The Four Engagement Based Principles of Fred

Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work. The principles are: 
  1. Make a real difference everyday,
  2. Become more successful by building strong relationships,
  3. Create real value for others without spending a penny, and
  4. Constantly reinvent yourself.
And now - Fred 2.0

Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Sanborn not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more.




By following these principles, and by learning from and teaching other “Freds,” you, too, can excel in your career and make your life extraordinary. As Mark Sanborn makes clear, each of us has the potential be a Fred.  The Fred 1.0 and Fred 2.0 show you how.


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