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Understanding the "Engagement Zone"


The “engagement zone” is an unseen, yet powerful arena, in which an emotionally driven encounter occurs that results in a transaction between parties or their respective representatives.

These transactions may be:
  • Between two individuals
  • Amongst or between a group or groups of individuals
  • Amongst or between an individual and a representation (website, app, etc.) of an individual or organization.
Transactions in the engagement zone may or may not:
  • Be authentic
  • Be effective
  • Be meaningful.
Within the “engagement zone” a wide variety of transactions can occur. These transactions range from moments that “last a lifetime” to moments that “drive us to rage.”

Make no mistake, the “engagement zone” is powerful and it is packed with endless possibilities.

When people enter “the zone,” they typically enter with a purpose. They may enter to buy or sell, teach or learn, improve or grow, lead or follow, etc. The goal, most often, is “success” within the zone.

Two Factors

There are only two factors that lead either into or away from the engagement zone. They are:
  • Individual behavior, and
  • Organizational behavior. 
Make no mistake, individual and organizational behavior will either provide continual and ongoing opportunities to create, enter, develop, maintain and achieve success in the “engagement zone” – or not.

As you contemplate the value of what it means to engage, consider that your behavior, as well as those around you, as well as that of your organization may either propel you directly into effective and meaningful engagement or may cause your opportunity for such to cease.

Behavior matters.

Failing to understand the engagement zone, its value and overall impact on "what" you do may slow personal and organizational success and growth.


As always – if you would like to learn more about this topic - or - book me to speak with your organization, operators are standing by!

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