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The 2 Basic Drivers of Engagement


The understanding of “how to" effectively and meaningfully engage others is critical to virtually every profession and organization on the planet.  

This understanding is also critical to social interactions.  Further, it can have a tremendous positive impact on personal, professional and organizational goals toward success and achievement.  A few examples that come to mind:
  1. Engagement between a sales person and a consumer (new or returning) can “make or break” potential, current, or future transaction(s).  Thus, failure to understand engagement at the most basic level can impact a sales person’s financial goals, a business’s brand, and consumer satisfaction.
  2. Engagement between a student and a teacher can make a vast difference in the educational process as well as the growth of individual learners.  Copious amounts of research point to the “growth benefit” of safe student-teacher relationship(s) and the positive impact they have in the learning process.  All of which result from engagement.
Effective and meaningful engagement between a leader and those who follow - or - a teacher and a student - or - a consumer and a business sets the stage for organizational success or failure.  

Effective, authentic and meaningful engagement leads to growth, reduces the fear of risk taking, and serves to create opportunities that lead to success.

It also allows leaders the opportunity to forge a path to excellence that can ensure success for the entire organization.  Regardless of what you may have been taught or what you may believe, at the end of the day, there are ONLY two drivers that move people either toward or away from engagement; 1) individual behavior and 2) organizational behavior.  

Organizational and individual behavior are the only two drivers that can consistently provide opportunities to create, enter, develop, maintain and achieve success within the “engagement zone”  - the unseen, yet powerful arena, in which an emotionally driven encounter occurs resulting in a transaction of value between parties or their respective representatives.

These two drivers “set the stage” for the continual possibilities of effective, authentic, and meaningful engagement and, at the most basic level, determine whether engagement will or will not occur.

Failing to understand the value of these drivers on "what" you do and "how" it is done, may slow personal and organizational success and growth.


As always – if you would like to learn more about this topic - or - book me to speak with your organization, operators are standing by!

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